Trademark Applications and Registrations

Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your most worthy business asset. There is a very common misconception that registering a company, purchasing the urls and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to use the company trademark for the specific goods and services, both in the offline and online environments; affording the business the ability to stop others from together with your brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of the business’ offerings provides the legal specifics of protection. It is important that the range of goods and/or services that the business produces is correctly classified into one of the 45 separate categories you can get.

It is important to focus on that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect organization and business conception nationwide too. Having rights into the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be keyed in.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark objection online reply filing India application prior to your own, then they may gain the legal rights to use the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the associated with trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval for the exclusive user belonging to the specified trademark for all the different goods and services applied for under the application.